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The creative range of toys from ALEX make ideal gifts for children and offer a wide variety of imaginative, engaging toys and games.

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Mermaids in the Tub

Two cute mermaid squirters with a soft foam floating castle playset for bath time fun.

Out of stock

Stack & Pour Cups

Set of 9 brightly coloured plastic cups for stacking or playing with in water.


Bath Crayons Set

Colourful bath crayons for children to draw on bath or skin.
Out of stock

Dirty Dog Squirters

Put these 3 soft, squishy dog squirters in warm water and watch the magic ink"dirt" spots disappear and reappear as they cool down!
Out of stock

Bath Squirters - Ocean

Cheerful, soft ocean creature shaped bath squirters.

Magic Tracer

Designed to enable children to trace without tracing paper! Place the image on one side, tilt the reflector and trace the image, supplied with 5 pictures, sheets of paper and pencils.

Selfie Journal

Create an awesome hardback selfie journal and decorate it with stickers, gems, pictures and sketches #loveit!


Paper Chain Dolls

A new variation of traditional paper chain dolls.


Paper Plate Bugs

A paper plate bug activity kit from Alex

Out of stock

Easy Spin Pottery Wheel

Hands-free, easy to use pottery wheel with shaping tools, water spray, paint, brush, glue and decorative trimmings, all set into a work console with foot pedal.  A fantastic set for the first-time potter with storage to keep everything easily to hand.  Includes soft air-drying clay.

Out of stock

Knot-a-Quilt Pattern

Create a snuggly fleece blanket, with a bright patchwork of patterns and colours and no sewing!


Learn to Dress Monkey

Soft and cuddly monkey to dress and love.  With 11 different activities – from zips and poppers to lacing shoes and removeable clothes this is a fantastic aid to promoting independence and learning the skills involved in dressing.